This was my first dress I bought from Ayani (now I have three). I bought it for several reasons: I liked it obviously, but I also wanted to support a new start up from my university mate, I loved the eco friendliness of it and that it is produced in Armenia and that the price was reasonable. But apart from all these good reasons, I didn’t expect one extra: when I come to the office in a new dress, often someone makes a nice comment. But I didn‘t expect SO many people (both male and female) to notice this particular dress, to come up to me whenever I wear it to tell me how great this dress looks on me and where I got it from - maybe like 20-25 colleagues over time. They particularly noticed the unusual colour and that it is of different length on the one side than on the other. So if u feel like wearing not just something good, ethical and comfortable, but also something unique and noticable - I can recommend it :)