Our flattering fits were tested on over 100 women with different sizes and body shapes. We select high quality fabrics which last far beyond 30 washes. Our garments are designed for women who value quality, comfort and elegance.
Comfort and quality above all. Our designs are enjoyable to wear, our cuts are carefully crafted for all body types and our selected textiles feel good on the skin.
No chasing trends. We do not follow fast changing fashion trends. Instead we combine the best of the old and new to create timeless designs that can transcend seasons and trends.
We are against fast fashion and over-consumption. Less is more. This is why we keep our production limited and focus on high-quality materials giving your purchase a long-lasting value. We stand by fair production and aim to support local communities through providing them employment and living wages.
We listen to our customers. We care about what you need in your daily life and pay attention to small details to make our clothing help you succeed in your busy day. You are our greatest source of inspiration.
We love color. We carefully decide the palette for each style keeping a professional, elegant look in mind with a selection of strong colors for those who are not afraid to stand out.
Learn more about our commitment to slow fashion and sustainable design here.
We believe that by doing things the right way, we can all make a difference.
We stand for fair conditions for workers across the supply chain and are against a system of economic exploitation. This is why we carefully selected a small family owned workshop in Armenia to collaborate with, which is attentive to healthy working conditions and pays their employees fair living-wages.
Made in Armenia
Our founder is of Armenian ancestry and has always appreciated the exceptional craftsmanship that has been passed down in the country for centuries.
Armenia is a small, landlocked nation in the southwest of Caucasus, at the crossroads of Europe and Asia. The former Soviet state, now an evolving democracy, still lacks economic development.
Hence, we choose to manufacture in Armenia from design to production with the goal to provide jobs and fair conditions for professionals to fulfil their potential in their home country.