Created in Berlin, AYANI's design mission is to provide you with a "5 minute work wear fix" so that you have more time for yourself and things that matter. In the design process we carefully think about what a modern woman needs:
Effortless yet stylish pieces which give women comfort and confidence throughout the day, and are made in a conscious and responsible way.
Flattering shapes, large pockets, vivid colors and perfect lengths characterize the dresses from the AYANI collections. We want to create dresses which are enjoyable to wear and will become an essential part of your daily wardrobe.
"Why only dresses?"
This question we get asked a lot.
The answer is easy.
Dresses make for the most effortless way to dress for the day.
No need to spend time searching for matching tops and bottoms. Just slip into a dress and you are ready to go. Whether you feel formal or want to go casual today, our dresses fit perfectly with heels and sneakes.
Last but not least, we take the extra care to make sure AYANI dresses become the most comfortable and versatile pieces in your sustainable wardrobe.
Most fashion items are designed a year in advance. We are designing what you want to wear right now. The perfect fit is the most important part of our clothes. We spend days on making sure that our patterns look excellent on women of various body shapes.
Our main range is fit on women that are between XS and XL and height between 160 and 178 cm. Some pieces are offered in two lengths variations, standard and long, to provide a Tall-friendly option for women taller than 178 cm.
Below are just a few of our minimum design requirements you can expect from every AYANI dress:
No visible bra stripes
Minimum chance of sweat marks
Work appropriate length and cut
Large functional pockets
Versatility in style. For everyday and every occasion.
We take extra care in making sure that our designs are made with sustainability in mind. Find out more about out sustainability practices in design here.
We source beautiful, high quality and easy to care for fabrics which feel good on the skin and are made to last. Every year we look out for sustainable fabrics alternatives which are more eco-friendly compared to existing fabrics and incorporate them into our collections.
In 2020 we made our next step towards eco-friendly production by using only sustainably manufactured fabrics in our collections. All fabrics have OEKO-TEX 100 certification ensuring that there are no hazardous chemicals used in dyeing of the fabric.
Viscose ECOVERO™ from LENZING™
Majority of pieces in our new sustainable collection are made of Viscose ECOVERO™ fibers from LENZING™, a man-made fiber made from wood pulp. Compared to conventional Viscose fibers, LENZING™ fibers are made from sustainably sourced forests which are conserved, protected and restored. The manufacturing of LENZING™ ECOVERO™ fibers generates up to 50% lower emissions and water impact compared to conventional Viscose. These fibers are certified with the internationally recognized EU Ecolabel for its lower environmental impact. Basically, Viscose ECOVERO™ has all the advantages of Viscose, plus it is sustainably made contributing to a cleaner environment.
Recycled Polyester / PolyesterPolyester is a synthetic fabric which is highly durable and is loved for its non-wrinkled properties. Polyester production is a process of recycling millions of existing plastic bottles which otherwise land in landfills. Where possible, we choose fabrics made of Recycled Polyester fibers with Global Recycled Standard (GRS) certification supporting circular economy and reducing waste through the use of already existing materials to make new products.
Curious to learn more about our choice of fabrics? Learn more about our selection process and choice of sustainable fabrics here.
We believe that by doing things the right way, we can all make a difference.
Ethical production is at the core of our operations. No child labor, living wages and adequate working conditions are an essential part of our production. That is why we chose to work with a small family owned workshop in Armenia which meets our ethical standards and provides employment opportunities to local women. No middle man, we work directly with our factory and not just visit it, but work there together to create our new collections at the start of every season.
#WhoMadeMyClothes is not only a movement for us, but a manifesto of our work. We ensure transparency throughout our operations and proudly present the people behind our clothes. Watch below a video of our production process and the women who make AYANI dresses.
Made in Armenia
Our founder is of Armenian ancestry and has always appreciated the exceptional craftsmanship that has been passed down in the country for centuries.
Armenia is a small, landlocked nation in the southwest of Caucasus, at the crossroads of Europe and Asia. The former Soviet state, now an evolving democracy, still lacks economic development.
Hence, we choose to manufacture in Armenia from design to production with the goal to provide jobs and fair conditions for professionals to fulfil their potential in their home country.
Making a difference
We believe that every business (and person) can make a difference in the lives of others not only choosing with whom they work but also by contributing part of the profit to causes they support. For every AYANI dress sold, we make a contribution to impact-driven NGOs that fight against poverty and illiteracy in rural areas in Armenia and help to protect the landscape of our planet.
So every time you buy an AYANI dress, you actually make a difference in someone's life.
We are not just a clothing line. We are a community of women who have various backgrounds, professions and goals with one thing in common - we are passionate about what we do and are driven to make a change.
Through sharing our community members aspirations, knowledge and stories we want to inspire, support and help you build connections and friends with like-minded women as well as make the next step in growing professionally.
Make sure to sign up for our newsletter to receive updates about upcoming AYANIWOMEN events in Berlin and check out our inspiring AYANIWOMEN stories here.
Our story. Our philosophy.