all day long
From sunrise to sunset
Designed to last
Made for women on the go
No chasing trends
Timeless silhouettes
Flattering shapes. Fresh colors. Serious comfort.
Summer capsule
The cut and the material are just stunning! I have a perfect dress for my daily life. - Rebekka
Gorgeous! Simple, elegant and understated. - Diana
Super comfortable to wear. Perfect for work life. - Adele
Love the big pockets! - Adele
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Our dresses
As a dressmaker, we understand the daily wardrobe necessities of working women. Hence, our dresses are not just effortless in style but also timeless in design and boast of functional pockets.
We’re mindful and aim to not overwhelm our customers with choices. Hence, our collections are small by intention with focus on great fit, comfort, quality and elegance.
Note From The Founder
Wherever I’ve worked in the world, I’ve found that a fundamental lack of belief in our own value, worth and ability to achieve, is consistently tempering female ambition and holds women back.
I’d like to give impulses to change that. I want you to connect with your deepest, most authentic self in order to feel strong, confident and empowered in your daily life.
- Ani, founder of AYANI
Community by Intention
We see ourselves not only as clothing line, but also as a community. We care about women’s inner and outer journeys, encouraging them to share their aspirations and stories to inspire others. We intent to help build strong connections and friendships.
Fair Production
We believe that by doing things the right way, we can all make a difference. We stand for fair conditions for workers across the supply chain and are against a system of economic exploitation. This is why we carefully selected a family owned factory in Armenia to collaborate with, which is attentive to healthy working conditions and pays their employees fair living-wages.
Made in Armenia
Our founder is of Armenian ancestry and has always appreciated the exceptional craftsmanship that has been passed down in the country for centuries.
Armenia is a small, landlocked nation in the southwest of Caucasus, at the crossroads of Europe and Asia. The former Soviet state, now an evolving democracy, still lacks economic development.
Hence, we choose to manufacture in Armenia from design to production with the goal to provide jobs and fair conditions for professionals to fulfil their potential in their home country.