HELP US MAKE THE NEXT COLLECTION POSSIBLE
For the next 21 days, I’m trying something I’ve never done before.
And I want to be completely transparent about why.
AYANI is €20,000 short of what we need to finance our next collection.
This is not a “nice to have” goal.
If we don’t raise it, we have to close AYANI.
I started AYANI on my own in 2018.
I wanted to create dresses for women who have a lot going on. Dresses that make getting dressed easier. Dresses you can put on in the morning, wear to work, move through your entire day in, and still feel comfortable and put together.
Until last year, I was basically running the business by myself.
It has been a tough couple of years for many different reasons. And last year, becoming a mother meant that my priorities had to shift entirely. For a large part of the year, I was almost completely absent from the business.
At the same time, fashion has one very simple but difficult reality: you have to finance the next collection before you can sell it.
Samples.
Pattern making.
Transport.
Fabrics.
Accessories.
Production.
All of that has to be paid upfront.
And after the last couple of years, we have reached a point where we are €20,000 short of what we need to finance the next collection.
Without that collection, AYANI cannot continue.
So we have until the end of September to generate €20,000 in sales.
At first, that number felt HUGE.
But then I looked at it differently.
We don’t need millions of people.
We don’t need 100,000 customers.
We need around 200 women who will choose to buy an AYANI dress now.
Maybe you are one of them.
If you have been thinking about one of our dresses, if you already know AYANI and love what we make, or if you have been waiting for the right moment to order:
This is the moment when your purchase genuinely matters.
Every single order brings us closer to financing the next collection and giving AYANI a future.
You can also choose a gift card
If you don’t want to choose a dress right now, another way to help us get closer to the €20,000 is with an AYANI gift card.
You can choose any value you like on our website, use it yourself later, or gift it to someone else.
If buying isn’t right for you right now, you can still make a real difference.
Think of three women who might genuinely love AYANI.
Then send them our website: ayani.co
Tell them about us. Tell them why you thought of them.
Even something as simple as:
“I think you’d really like this brand. They need to reach €20,000 in sales by the end of September to make their next collection possible. If you’ve ever thought about buying one of their dresses, now is the time: ayani.co”
Women who care about high quality fabrics.
Women who want to look put together without spending half their morning thinking about what to wear.
Women who need clothes for work, everyday life and everything afterwards.
Women who want a few really good dresses they can wear again and again.
If three people immediately came to mind while reading this, please send them ayani.co.
FOLLOW WHAT HAPPENS
I’m documenting the entire campaign on Instagram until the end of September.
Every day, I’ll share:
How far we are from €20,000.
How many orders have come in.
What is working.
What isn’t.
And whether we are actually going to make it.
I’ll also be sharing much more openly about how we got here. In October, I want to take you properly behind the scenes of running AYANI: the numbers, the decisions, the mistakes, the difficult years and the reality of building an independent fashion brand.
But right now, the goal is very simple.
€20,000 by the end of September.
If you want an AYANI dress, please buy it now.
If you don’t, send ayani.co to three women who might.
Because if we reach our goal, we can finance the next collection and give AYANI a future.
Thank you, truly, from the bottom of my heart, for helping me keep AYANI going.
Ani
Founder & Designer, AYANI
